Show, don't tell.
Our first client case studies are in production. Until we can publish them, here's how we think. Research teardowns of brands we admire, and concept work built to our standard.
Three brands, taken apart.
Fact-checked breakdowns of marketing systems we respect: what they run, why it works, and where our method maps on.
How Mars Men turned retention math into a nine-figure growth engine
A subscription-first men’s wellness brand that spends into forecasted recurring revenue and, by its CMO’s account, hit a ~$100M revenue run rate in under 18 months before raising a $27.5M Series A.
Read the teardown →How Apple wins on brand while barely spending on ads
Roughly 0.8% of sales on advertising in its last-disclosed year, yet more than a decade as the world’s most valuable brand. A masterclass in brand over performance.
Read the teardown →How Airbnb grew by spending less on performance marketing
In 2020 Airbnb paused performance ads and leaned on brand, and by its own filings, direct traffic returned to pre-pandemic levels anyway.
Read the teardown →Independent analyses based on public sources. MKA has no relationship with these brands. We study them because they're the standard.
Client sends and spec concepts.
Real client emails alongside full concepts, showing how we handle product launches, merchandising, education, and conversion without losing the brand.
Shirley Temple LFL flavor drop
A limited-run flavor launch that leads with the nostalgic Shirley Temple story, backs it with full formula transparency, and closes on scarcity.
Origin 005 comic release
A comic-book release email in the Origins series that turns an athlete’s story into collectible brand content readers actually want to open.
Limited-edition flavor drop
A product-launch email built around the split-flavor concept, with clear merchandising and a direct path to purchase.
Independent concept explorations created by MKA as portfolio examples. Not commissioned by, affiliated with, or endorsed by the brands shown; trademarks belong to their owners.
Summer collection campaign
A seasonal campaign that moves from brand story to activity-based shopping paths without losing Patagonia’s editorial feel.
Independent concept explorations created by MKA as portfolio examples. Not commissioned by, affiliated with, or endorsed by the brands shown; trademarks belong to their owners.
Irontop griddle launch
A feature-led launch email that shows the product in use, answers practical questions, and helps shoppers choose the right size.
Independent concept explorations created by MKA as portfolio examples. Not commissioned by, affiliated with, or endorsed by the brands shown; trademarks belong to their owners.
Want this level of thinking on your brand?
The full teardown treatment (signal reading, system design, creative), pointed at your market instead of someone else's.